Just like at home?
The lifestyle trend is everywhere: in shops, hotels, restaurants, decoration, fashion and even at work. What does it mean? The objective is to offer the public a barrier-free environment, proximity, exchanges and above all an experience that is free of restrictions. Freedom is the key word: in hotels, it means no longer imposing a breakfast schedule, for example; in a café, it means being able to take a board game or a book from the library and sit in a comfortable armchair; in a coworking area, it means having spaces for exchange and relaxation where regulars can meet for a drink or a game of table football.
But this trend goes even further, for example in work wear. Today's employees no longer want to wear clothes they wouldn't wear outside the workplace. They want to be able to work comfortably but also to have style and, ideally, their style! This is why many companies do not impose a single outfit on their representatives, but rather a catalogue of clothing that conforms to the company's brand image, in which they can compose their own silhouette in the company's colours.
It is with this perspective in mind that the NEOBLU collection is designed: clothing that can be mixed and matched with each other while remaining coherent in a complete silhouette.